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Over the past seven years most of our clients contacted us because they just spent a large sum of money on a very nice web site but found that they were still invisible in the search engines. Unfortunately even today, 90% of the web sites on the Internet are not designed in a search engine friendly manner.
By now, seeing that your reading this page, you probably already understand that there’s a lot more to ecommerce than “build it and they will come.” When you do a search on Yahoo, MSN, or Google and see the competing pages that these search engines have in their index for the keywords you just searched upon, you get a better idea of just how important a search engine friendly web site design is to your business.
Vermont Internet Marketing Consultants can provide you a complete A to Z ecommerce package including monthly traffic conversion metrics so that you can effectively plan the growth of your ecommerce operation.
Please Contact Us for more Information. If you own a store or dozens of stores, read on:
The Web to Store Factor addresses the benefit that brick and mortar stores receive from a comprehensive search engine friendly web site.
- A demographic shift has occurred in the population where Internet use now far exceeds traditional media as the source where information is obtained prior to a store purchase
- Browsers want information
- Buyers want ecommerce and web-to-store options (Circuit City, Best Buy, etc.)
- Browsers are just buyers who haven’t bought yet
- National e-commerce data on the Web to Store Factor indicates that for every $1.00 purchased online, through the company web site, $1.60 is purchased at their local stores through the W2S Factor.
- Web to Store Halo - shoppers end up purchasing more products locally than what they originally searched for on the company web site.
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