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These Client Studies Detail Dramatic Increases in Top Search Engine visibility, the resulting increase in Web Site Traffic and Corresponding Sales that prominent search engine rankings provide.

The following graphs demonstrate the tremendous increase in web site traffic and sales that occurred as a result of our comprehensive search engine marketing campaigns These first graphs detail the search engine ranking history across the various search engines and the online sales for the same period. This company has stores in 135 locations across the United States. The average product price is $25.When the client signed the contract with us in mid April 2002, there were no search engine rankings what-so-ever. At that time the client had a functional and attractive web site, but because of numerous design constraints, it was totally invisible to the search engines and as you can see by the graph, online sales were negligible.

PPro_LE_ranking_history_detail

This graph shows only the monthly online sales covering all of 2002 for the client. Note the spike in online sales beginning in October corresponds to the spike in search engine rankings (previous page) that also occurred in October.

2002_online_sales_SEM

The traffic graph below is the result of 850 1st page search engine rankings for this clients extremely competitive keywords. After the first year, the program was expanded to include additional hotel properties, increasing the Information Pages from 54 to 120. Advertising-to-sales ratios have met client program objectives.

hoteltrafficincrease

This next graph depicts the search engine visibility for this same hotel client vs. the client’s competitors.  Our client had almost five times greater visibility than all of their competitors combined. Client competitors included the largest up scale hotels in the United States. Upon renewal, this client more than doubled the size of the program.

hotelcompetition
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Vermont Internet Marketing Consultants LLC
PO Box 34, South Newfane, VT 05351
802 348 7285

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