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Choosing the most effective keywords for your web site requires that, you think like marketer. What are your customers looking for when they use a search engine? Which keywords do you think someone might enter when looking for a product or service like yours? Think about how your target audience thinks in order to develop a list of effective keywords. Follow these guidelines when selecting keywords for your site.
- Be specific, not general. For example, "e-mail software" is better than "software". Use two or three-word phrases, instead of one word. For example, large screen TV" is better than "TV".
- Avoid the use of highly competitive words. Think of creating specific niches for your web site through the use of your keywords. So, while you may want to rank highly for "children's clothing", there may be overwhelming competition for that keyword phrase. Think also about including more targeted phrases such as "children's outerwear" or "flame retardant sleep wear".
- Think like a customer. How do your customers describe your products or services? Is it a "cellular phone" or a "cell phone"? A "desktop computer" or a "PC"? Be sure to integrate commonly used words into your keyword phrases, as well as commonly misspelled words!
- Consider adding a regional aspect to your product or service. If you run a Bed and Breakfast in Maine, "Bed and Breakfasts-Maine" or "Bed and Breakfasts-New England" will deliver more qualified leads than "Bed and Breakfasts".
After you compile a list of the keywords you feel best represent your offering, Vermont Internet Marketing Consultants will make use of twenty years of marketing experience and proprietary software programs to present you with further options that will help ensure that the traffic you get converts to sales. Choosing keywords is the most important step in obtaining prominent search engine visibility for your business.
You can get a head start on this process by filing in the form on our Contact Us page
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